latest hammer price · blended across 2 auction houses
Auction lots
11
Houses
2
Last sold
40 days ago
Johnnie Walker Red Label is a collectable Scotch whisky from Johnnie Walker. Based on 11 recorded auction lots across 11 months of trading data, the current median hammer price is £20, with the most recent sale at £20. Over the trading window, prices have ranged from £20 (low) to £23 (high). Accounting for lot-to-lot variation, a realistic valuation range for Johnnie Walker Red Label is £18–£22 (±8% around the latest sale).
Johnnie Walker is a whisky distillery. Johnnie Walker Red Label is a no-age-statement bottling.
Johnnie Walker Red Label is a standard release without strong scarcity signals such as a single vintage, a long age statement, a single-cask outturn or a limited edition. Its secondary-market value is driven mainly by ongoing auction demand for Johnnie Walker rather than by built-in rarity.
These are scarcity and demand signals drawn from the bottle's own attributes — they describe the bottle, not a prediction of future price. Not investment advice.
Filter by source
Latest sale
£20
24-month median
£20
24-month high
£23
24-month low
£20
Estimated value · likely range
£18–£22 ±8%
Auction hammers swing lot to lot with condition, fill level and timing. Treat this band — not a single figure — as the bottle's value.
Scarce at auctiona good find when it appears
Seen at auction
10 lots
Cadence
≈ every 37 days
Trend
▲ 25% vs prior year
Houses
2
Activity rank
top 8% of tracked bottles
Last seen
40 days ago
Across the auction houses wsky1 tracks.
Seen at: Scotch Whisky Auctions · Whisky Hammer
Cross-house median
£20
Median hammer price blended across every recorded sale at all 2 auction houses below — a single figure that smooths house-to-house variation.
| Auction house | Price points | Latest hammer | Median |
|---|---|---|---|
| Scotch Whisky Auctions | 76 | £20 | £20 |
| Whisky Hammer | 11 | £20 | £20 |
| Month | Median | Lots |
|---|---|---|
| July 2026 | £20 | 1 |
| June 2026 | £20 | 1 |
| May 2026 | £20 | 1 |
| April 2026 | £20 | 1 |
| March 2026 | £20 | 1 |
| November 2025 | £20 | 1 |
| May 2025 | £20 | 1 |
| October 2024 | £20 | 1 |
| July 2024 | £20 | 1 |
| February 2024 | £22 | 1 |
| November 2021 | £23 | 1 |
More from Johnnie Walker
Johnnie Walker Red Label appeared in 10 auction lots over the last 12 months across the auction houses wsky1 tracks — scarce at auction (a good find when it appears). That is up 25% on the previous year. It has traded at 2 different auction houses in that period. That puts it in the top 8% by auction activity among the 29,926 bottles wsky1 tracks — most collectable bottles hammer only a handful of times a year.
The latest hammer price for Johnnie Walker Red Label at auction is £20. Across the most recent 24 months of auction data, the median hammer price is £20, with a high of £23 and a low of £20. All prices are in GBP and exclude buyer's premium. Data is aggregated from major auction houses including Scotch Whisky Auctions, Whisky Auctioneer, and Bonhams.
wsky1 currently has fewer than 12 months of auction data for Johnnie Walker Red Label, so a year-on-year trend is not yet computed. Recent hammer prices range from £20 to £23 (median £20).
Johnnie Walker Red Label regularly appears at major Scotch whisky auction houses including Scotch Whisky Auctions (Scotland), Whisky Auctioneer (Scotland), Just Whisky, Whisky Hammer, and Bonhams. The current median hammer price is £20 (excluding buyer's premium). At most major houses, buyer's premium adds 24–28% on top of hammer for the buyer; sellers typically receive the hammer price minus a sales commission of 5–15%.
Johnnie Walker Red Label has appeared in 11 recorded auction lots in our database, with a current median hammer price of £20. wsky1 provides hammer-price data for informational purposes only — not investment advice.
wsky1 ingests public auction results from major auction houses (via direct scraping of Scotch Whisky Auctions, Whisky Auctioneer, Bonhams, and Whisky Hammer, plus aggregated data from WhiskyHunter). For each bottle, we group hammer prices by year-month and compute the median price per month. The figures shown — latest £20, 24-month median £20 — are derived from this monthly-median methodology. All prices are hammer prices in GBP, excluding buyer's premium.
No. All prices on wsky1 are hammer prices only. Buyer's premium at major Scotch whisky auction houses currently runs at 24–28% on top of the hammer price. A bottle of Johnnie Walker Red Label that hammers at £20 would cost the buyer approximately £25 all-in including buyer's premium.
Own a bottle of Johnnie Walker Red Label?
Track it against live auction data and see your portfolio's real market value — free for up to 3 bottles.
Start tracking free →Own a different bottle? Get a free whisky valuation for any bottle — no signup, no card.