latest hammer price · blended across 2 auction houses
Auction lots
19
Houses
2
Last sold
40 days ago
Jack Daniel’s Old No.7 is a collectable Scotch whisky from Jack Daniel’s. Based on 19 recorded auction lots across 19 months of trading data, the current median hammer price is £20, with the most recent sale at £20. Over the trading window, prices have ranged from £20 (low) to £47 (high). Accounting for lot-to-lot variation, a realistic valuation range for Jack Daniel’s Old No.7 is £17–£23 (±15% around the latest sale).
Year-on-year, Jack Daniel’s Old No.7 is up 0%, with a 6-month trend of -56.5% (down). wsky1 aggregates hammer prices from major public Scotch whisky auctions including Scotch Whisky Auctions, Whisky Auctioneer, and Bonhams. All prices are in GBP and exclude buyer's premium (typically 24–28% additional at major houses). Past auction performance is not a guarantee of future value.
Jack Daniel’s is a whisky distillery. Jack Daniel’s Old No.7 is a no-age-statement bottling.
Jack Daniel’s Old No.7 is a standard release without strong scarcity signals such as a single vintage, a long age statement, a single-cask outturn or a limited edition. Its secondary-market value is driven mainly by ongoing auction demand for Jack Daniel’s rather than by built-in rarity.
These are scarcity and demand signals drawn from the bottle's own attributes — they describe the bottle, not a prediction of future price. Not investment advice.
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Latest sale
£20
24-month median
£20
24-month high
£47
24-month low
£20
Estimated value · likely range
£17–£23 ±15%
Auction hammers swing lot to lot with condition, fill level and timing. Treat this band — not a single figure — as the bottle's value.
Scarce at auctiona good find when it appears
Seen at auction
10 lots
Cadence
≈ every 37 days
Trend
▼ 9% vs prior year
Houses
2
Activity rank
top 8% of tracked bottles
Last seen
40 days ago
Across the auction houses wsky1 tracks.
Seen at: Whisky Hammer · Scotch Whisky Auctions
Cross-house median
£20
Median hammer price blended across every recorded sale at all 2 auction houses below — a single figure that smooths house-to-house variation.
| Auction house | Price points | Latest hammer | Median |
|---|---|---|---|
| Whisky Hammer | 19 | £20 | £20 |
| Scotch Whisky Auctions | 6 | £20 | £20 |
| Month | Median | Lots |
|---|---|---|
| July 2026 | £20 | 1 |
| June 2026 | £22 | 1 |
| May 2026 | £20 | 1 |
| April 2026 | £29 | 1 |
| February 2026 | £20 | 1 |
| December 2025 | £27 | 1 |
| November 2025 | £46 | 1 |
| October 2025 | £27 | 1 |
| April 2025 | £20 | 1 |
| March 2025 | £20 | 1 |
| December 2024 | £20 | 1 |
| November 2024 | £20 | 1 |
Jack Daniel’s Old No.7 appeared in 10 auction lots over the last 12 months across the auction houses wsky1 tracks — scarce at auction (a good find when it appears). That is down 9% on the previous year. It has traded at 2 different auction houses in that period. That puts it in the top 8% by auction activity among the 29,926 bottles wsky1 tracks — most collectable bottles hammer only a handful of times a year.
The latest hammer price for Jack Daniel’s Old No.7 at auction is £20. Across the most recent 24 months of auction data, the median hammer price is £20, with a high of £47 and a low of £20. All prices are in GBP and exclude buyer's premium. Data is aggregated from major auction houses including Scotch Whisky Auctions, Whisky Auctioneer, and Bonhams.
Jack Daniel’s Old No.7 is up 0% year-on-year based on monthly median hammer prices. Over the past 6 months it has moved down 56.5%. Past auction performance is not a guarantee of future value.
Jack Daniel’s Old No.7 regularly appears at major Scotch whisky auction houses including Scotch Whisky Auctions (Scotland), Whisky Auctioneer (Scotland), Just Whisky, Whisky Hammer, and Bonhams. The current median hammer price is £20 (excluding buyer's premium). At most major houses, buyer's premium adds 24–28% on top of hammer for the buyer; sellers typically receive the hammer price minus a sales commission of 5–15%.
Over the past 12 months Jack Daniel’s Old No.7 has moved up 0%, with a current median hammer price of £20. The bottle has been observed at auction across 19 recorded lots in our database. wsky1 provides hammer-price data for informational purposes only — not investment advice. Whisky is an illiquid alternative asset; secondary-market value depends heavily on bottle condition, fill level, label integrity, and timing.
wsky1 ingests public auction results from major auction houses (via direct scraping of Scotch Whisky Auctions, Whisky Auctioneer, Bonhams, and Whisky Hammer, plus aggregated data from WhiskyHunter). For each bottle, we group hammer prices by year-month and compute the median price per month. The figures shown — latest £20, 24-month median £20 — are derived from this monthly-median methodology. All prices are hammer prices in GBP, excluding buyer's premium.
No. All prices on wsky1 are hammer prices only. Buyer's premium at major Scotch whisky auction houses currently runs at 24–28% on top of the hammer price. A bottle of Jack Daniel’s Old No.7 that hammers at £20 would cost the buyer approximately £25 all-in including buyer's premium.
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