Jack Daniel's 1907

Jack Daniel's 1907 appeared in 6 auction lots over the last 12 months across the auction houses wsky1 tracks — rare at auction (only a handful of lots a year). That puts it in the top 14% by auction activity among the 29,926 bottles wsky1 tracks — most collectable bottles hammer only a handful of times a year.

The latest hammer price for Jack Daniel's 1907 at auction is £65. Across the most recent 24 months of auction data, the median hammer price is £65, with a high of £150 and a low of £42. All prices are in GBP and exclude buyer's premium. Data is aggregated from major auction houses including Scotch Whisky Auctions, Whisky Auctioneer, and Bonhams.

Jack Daniel's 1907 is up 54.8% year-on-year based on monthly median hammer prices. Over the past 6 months it has moved down 56.7%. Past auction performance is not a guarantee of future value.

Jack Daniel's 1907 regularly appears at major Scotch whisky auction houses including Scotch Whisky Auctions (Scotland), Whisky Auctioneer (Scotland), Just Whisky, Whisky Hammer, and Bonhams. The current median hammer price is £65 (excluding buyer's premium). At most major houses, buyer's premium adds 24–28% on top of hammer for the buyer; sellers typically receive the hammer price minus a sales commission of 5–15%.

Over the past 12 months Jack Daniel's 1907 has moved up 54.8%, with a current median hammer price of £65. The bottle has been observed at auction across 15 recorded lots in our database. wsky1 provides hammer-price data for informational purposes only — not investment advice. Whisky is an illiquid alternative asset; secondary-market value depends heavily on bottle condition, fill level, label integrity, and timing.

wsky1 ingests public auction results from major auction houses (via direct scraping of Scotch Whisky Auctions, Whisky Auctioneer, Bonhams, and Whisky Hammer, plus aggregated data from WhiskyHunter). For each bottle, we group hammer prices by year-month and compute the median price per month. The figures shown — latest £65, 24-month median £65 — are derived from this monthly-median methodology. All prices are hammer prices in GBP, excluding buyer's premium.

No. All prices on wsky1 are hammer prices only. Buyer's premium at major Scotch whisky auction houses currently runs at 24–28% on top of the hammer price. A bottle of Jack Daniel's 1907 that hammers at £65 would cost the buyer approximately £82 all-in including buyer's premium.