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Diageo700ml

Diageo Innovators Blend

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Diageo Innovators Blend is a collectable Scotch whisky from Diageo. Based on 1 recorded auction lots across 1 month of trading data, the current median hammer price is £45, with the most recent sale at £45. Over the trading window, prices have ranged from £45 (low) to £45 (high).

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About Diageo

Diageo is a whisky distillery. Diageo Innovators Blend is a no-age-statement bottling.

What drives this bottle's value

Diageo Innovators Blend is a standard release without strong scarcity signals such as a single vintage, a long age statement, a single-cask outturn or a limited edition. Its secondary-market value is driven mainly by ongoing auction demand for Diageo rather than by built-in rarity.

These are scarcity and demand signals drawn from the bottle's own attributes — they describe the bottle, not a prediction of future price. Not investment advice.

Release & bottling facts

Distillery
Diageo
Expression
Innovators Blend
Bottle size
700ml

Latest sale

£45

24-month median

£45

24-month high

£45

24-month low

£45

Price history (monthly median)

Recent auction results

MonthMedianLots
April 2026£451

Frequently asked questions

What is the current auction price of Diageo Innovators Blend?

The latest hammer price for Diageo Innovators Blend at auction is £45. Across the most recent 24 months of auction data, the median hammer price is £45, with a high of £45 and a low of £45. All prices are in GBP and exclude buyer's premium. Data is aggregated from major auction houses including Scotch Whisky Auctions, Whisky Auctioneer, and Bonhams.

How much has Diageo Innovators Blend changed in value over the past year?

wsky1 currently has fewer than 12 months of auction data for Diageo Innovators Blend, so a year-on-year trend is not yet computed. Recent hammer prices range from £45 to £45 (median £45).

Where can I sell Diageo Innovators Blend?

Diageo Innovators Blend regularly appears at major Scotch whisky auction houses including Scotch Whisky Auctions (Scotland), Whisky Auctioneer (Scotland), Just Whisky, Whisky Hammer, and Bonhams. The current median hammer price is £45 (excluding buyer's premium). At most major houses, buyer's premium adds 24–28% on top of hammer for the buyer; sellers typically receive the hammer price minus a sales commission of 5–15%.

Is Diageo Innovators Blend a good investment?

Diageo Innovators Blend has appeared in 1 recorded auction lots in our database, with a current median hammer price of £45. wsky1 provides hammer-price data for informational purposes only — not investment advice.

How does wsky1 calculate the price of Diageo Innovators Blend?

wsky1 ingests public auction results from major auction houses (via direct scraping of Scotch Whisky Auctions, Whisky Auctioneer, Bonhams, and Whisky Hammer, plus aggregated data from WhiskyHunter). For each bottle, we group hammer prices by year-month and compute the median price per month. The figures shown — latest £45, 24-month median £45 — are derived from this monthly-median methodology. All prices are hammer prices in GBP, excluding buyer's premium.

Does the price include buyer's premium?

No. All prices on wsky1 are hammer prices only. Buyer's premium at major Scotch whisky auction houses currently runs at 24–28% on top of the hammer price. A bottle of Diageo Innovators Blend that hammers at £45 would cost the buyer approximately £57 all-in including buyer's premium.

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