Whisky investment intelligence
6 William Grant & Sons expressions tracked across 27+ auction observations.
12-mo avg return
-6.2%
Median return
-6.0%
Volatility (±)
—
Verdict
Soft market — selective buys only
William Grant & Sons bottles with the largest year-over-year median price gains.
| Bottle | Current median | 12mo ago | Change |
|---|---|---|---|
| William Grant & Sons 25 Year Old Rare Cask Reserves | £150 | £100 | +12.5% |
| William Grant & Sons Celebrating Our Legacy Mini Collection | £0 | £0 | -25.0% |
Highest median auction price — the established collectables.
Affordable William Grant & Sons expressions for first-time collectors — at least 3 auction observations to confirm market liquidity.
William Grant & Sons bottles that have softened — either fair-value entry points or bottles to avoid, depending on your thesis.
Past auction prices are the most defensible signal of a bottle's collectable value — but they are not a forecast. The data below comes from 27+ hammered lots across six major auction houses; none of it is curated or pay-for-placement.
Three rules-of-thumb a working collector should keep in mind:
For a deeper view, the full William Grant & Sons catalog with live prices lists every tracked expression with its full price history chart.
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