Whisky investment intelligence
4 William Grant’s expressions tracked across 37+ auction observations.
12-mo avg return
-31.2%
Median return
-35.0%
Volatility (±)
9.7%
Verdict
Significant decline — wait for stabilisation
William Grant’s bottles with the largest year-over-year median price gains.
| Bottle | Current median | 12mo ago | Change |
|---|---|---|---|
| William Grant’s 21 Year Old | £50 | £50 | -17.9% |
| William Grant’s 21 Year Old Ghosted Reserve Release No.2 | £100 | £150 | -35.0% |
| William Grant’s 26 Year Old Ghosted Reserve | £100 | £150 | -40.6% |
Highest median auction price — the established collectables.
Affordable William Grant’s expressions for first-time collectors — at least 3 auction observations to confirm market liquidity.
William Grant’s bottles that have softened — either fair-value entry points or bottles to avoid, depending on your thesis.
Past auction prices are the most defensible signal of a bottle's collectable value — but they are not a forecast. The data below comes from 37+ hammered lots across six major auction houses; none of it is curated or pay-for-placement.
Three rules-of-thumb a working collector should keep in mind:
For a deeper view, the full William Grant’s catalog with live prices lists every tracked expression with its full price history chart.
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