wsky1

Whisky investment intelligence

Investing in Willett

22 Willett expressions tracked across 59+ auction observations.

12-mo avg return

-0.6%

Median return

-8.0%

Volatility (±)

15.1%

Verdict

Soft market — selective buys only

Top performers (12 months)

Willett bottles with the largest year-over-year median price gains.

BottleCurrent median12mo agoChange
Willett - 4 Year Old (Small Batch Rye)£100£50+25.0%
Willett 8 Year Old Single Barrel #6475 Bourbon For The Lexington “Blue Horse"£200£250-4.4%
Willett - 9 Year Old #1855 (Single Barrel Bourbon) Secret Bottle Shop£250£300-10.7%
Willett 7 Year Old Single Barrel #2111 Rye For Hedonism Wines£150£150-12.5%

Blue-chip Willett

Highest median auction price — the established collectables.

Willett - 9 Year Old #1855 (Single Barrel Bourbon) Secret Bottle Shop

£250

4 observations

Willett 10 Year Old Single Barrel #11514 Rye Collection Itineraries For LMDW

£220

4 observations

Willett 8 Year Old Single Barrel #6475 Bourbon For The Lexington “Blue Horse"

£215

5 observations

Willett - 10 Year Old #8262 (Single Barrel Bourbon) The Whisky Shop

£210

5 observations

Willett 8 Year Old Single Barrel #8632 Bourbon Collection Foundations For LMDW

£210

4 observations

Entry-level (under £150)

Affordable Willett expressions for first-time collectors — at least 3 auction observations to confirm market liquidity.

Willett - 4 Year Old (Small Batch Rye)

£75

10 observations

Willett - 5 Year Old (Kiamichi Single Barrel Rye) 75cl

£85

4 observations

Willett 7 Year Old Single Barrel #2111 Rye For Hedonism Wines

£140

9 observations

Cooled off (12 months)

Willett bottles that have softened — either fair-value entry points or bottles to avoid, depending on your thesis.

Willett 7 Year Old Single Barrel #2111 Rye For Hedonism Wines£150-12.5%
Willett - 9 Year Old #1855 (Single Barrel Bourbon) Secret Bottle Shop£250-10.7%
Willett 8 Year Old Single Barrel #6475 Bourbon For The Lexington “Blue Horse"£200-4.4%

How wsky1 thinks about whisky investment

Past auction prices are the most defensible signal of a bottle's collectable value — but they are not a forecast. The data below comes from 59+ hammered lots across six major auction houses; none of it is curated or pay-for-placement.

Three rules-of-thumb a working collector should keep in mind:

  • Liquidity matters. A bottle that trades once a year cannot be priced reliably. Filter for ≥3 observations before you trust any "median" number.
  • Premium swings. Major auction houses charge 24–28% buyer's premium on top of hammer. Net return after both buy- and sell-side premium is roughly hammer × 0.78 ÷ paid × 1.26.
  • Concentrated risk. One bottle is a story; a 6-bottle portfolio across two or three distilleries is an asset class.

For a deeper view, the full Willett catalog with live prices lists every tracked expression with its full price history chart.

Track your Willett portfolio — free for 3 bottles

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