wsky1

Whisky investment intelligence

Investing in Longrow

84 Longrow expressions tracked across 2,984+ auction observations.

12-mo avg return

+16.4%

Median return

+2.0%

Volatility (±)

34.0%

Verdict

Strong recent momentum

Top performers (12 months)

Longrow bottles with the largest year-over-year median price gains.

BottleCurrent median12mo agoChange
Longrow 1992 10 Year Old£120£55+118.2%
Longrow 1995 10 Year Old£130£65+100.0%
Longrow 1997 14 Year Old Burgundy Wood£240£120+100.0%
Longrow 14 Year Old£130£70+85.7%
Longrow 1996 10 Year Old£105£60+75.0%
Longrow 1993 10 Year Old£120£71+68.4%
Longrow 1973 75cl£1,500£925+62.2%
Longrow 10 Year Old Sherrywood£180£115+56.5%

Blue-chip Longrow

Highest median auction price — the established collectables.

Entry-level (under £150)

Affordable Longrow expressions for first-time collectors — at least 3 auction observations to confirm market liquidity.

Cooled off (12 months)

Longrow bottles that have softened — either fair-value entry points or bottles to avoid, depending on your thesis.

How wsky1 thinks about whisky investment

Past auction prices are the most defensible signal of a bottle's collectable value — but they are not a forecast. The data below comes from 2,984+ hammered lots across six major auction houses; none of it is curated or pay-for-placement.

Three rules-of-thumb a working collector should keep in mind:

  • Liquidity matters. A bottle that trades once a year cannot be priced reliably. Filter for ≥3 observations before you trust any "median" number.
  • Premium swings. Major auction houses charge 24–28% buyer's premium on top of hammer. Net return after both buy- and sell-side premium is roughly hammer × 0.78 ÷ paid × 1.26.
  • Concentrated risk. One bottle is a story; a 6-bottle portfolio across two or three distilleries is an asset class.

For a deeper view, the full Longrow catalog with live prices lists every tracked expression with its full price history chart.

Track your Longrow portfolio — free for 3 bottles

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