Whisky investment intelligence
141 Jura expressions tracked across 3,169+ auction observations.
12-mo avg return
-7.7%
Median return
-11.0%
Volatility (±)
18.0%
Verdict
Soft market — selective buys only
Jura bottles with the largest year-over-year median price gains.
| Bottle | Current median | 12mo ago | Change |
|---|---|---|---|
| Jura Superstition 1L | £50 | £50 | +50.0% |
| Jura 21 Year Old Private Estate | £150 | £100 | +48.6% |
| Jura Superstition | £50 | £50 | +43.2% |
| Jura Boutique Barrels Feis Ile 2013 | £100 | £50 | +28.6% |
| Jura Superstition Special Edition | £50 | £50 | +26.3% |
| Jura Prophecy | £50 | £50 | +25.0% |
| Jura 16 Year Old Diurachs’ Own 1L | £50 | £50 | +15.0% |
| Jura 12 Year Old Elixir | £50 | £50 | +12.5% |
Highest median auction price — the established collectables.
Affordable Jura expressions for first-time collectors — at least 3 auction observations to confirm market liquidity.
Jura bottles that have softened — either fair-value entry points or bottles to avoid, depending on your thesis.
| Jura 8 Year Old 75cl Circa 1980’s | £50 | -62.5% |
| Jura 1974 Vintage | £450 | -46.9% |
| Jura Red Wine Finish Cask Edition | £0 | -33.3% |
| Jura 1995 Boutique Barrels | £50 | -29.0% |
| SMWS 31.37 Jura 1989 30 Year Old Vaults Collection 2020 | £300 | -27.5% |
Past auction prices are the most defensible signal of a bottle's collectable value — but they are not a forecast. The data below comes from 3,169+ hammered lots across six major auction houses; none of it is curated or pay-for-placement.
Three rules-of-thumb a working collector should keep in mind:
For a deeper view, the full Jura catalog with live prices lists every tracked expression with its full price history chart.
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