Is Demerara Rum a good whisky investment?

Based on 20+ auction observations across 2 expressions, the average bottle median is up 14.4% over the past 12 months. Volatility of returns sits at ±?%, meaning individual bottles can vary substantially around that average.

What's the best-performing Demerara Rum bottle this year?

Demerara Rum 1990 Samaroli is up 34.4% YoY — currently fetching £220 median at auction (vs £164 a year ago).

Where can I see live Demerara Rum auction prices?

wsky1 aggregates hammer-price data from Scotch Whisky Auctions, Whisky Auctioneer, Whisky Hammer, Bonhams, Whisky Bull and whisky.auction. See the full Demerara Rum catalog with live prices: /distillery/demerara-rum.

wsky1

Whisky investment intelligence

Investing in Demerara Rum

2 Demerara Rum expressions tracked across 20+ auction observations.

12-mo avg return

+14.4%

Median return

+14.0%

Volatility (±)

—

Verdict

Strong recent momentum

Top performers (12 months)

Demerara Rum bottles with the largest year-over-year median price gains.

Bottle	Current median	12mo ago	Change
Demerara Rum 1990 Samaroli	£200	£150	+34.4%
Demerara Rum 2002 Samaroli	£100	£100	-5.6%

Blue-chip Demerara Rum

Highest median auction price — the established collectables.

Demerara Rum 1990 Samaroli

£220

7 observations

Demerara Rum 2002 Samaroli

£85

13 observations

Entry-level (under £150)

Affordable Demerara Rum expressions for first-time collectors — at least 3 auction observations to confirm market liquidity.

Demerara Rum 2002 Samaroli

£85

13 observations

Cooled off (12 months)

Demerara Rum bottles that have softened — either fair-value entry points or bottles to avoid, depending on your thesis.

Demerara Rum 2002 Samaroli

£100

-5.6%

How wsky1 thinks about whisky investment

Past auction prices are the most defensible signal of a bottle's collectable value — but they are not a forecast. The data below comes from 20+ hammered lots across six major auction houses; none of it is curated or pay-for-placement.

Three rules-of-thumb a working collector should keep in mind:

Liquidity matters. A bottle that trades once a year cannot be priced reliably. Filter for ≥3 observations before you trust any "median" number.
Premium swings. Major auction houses charge 24–28% buyer's premium on top of hammer. Net return after both buy- and sell-side premium is roughly hammer × 0.78 ÷ paid × 1.26.
Concentrated risk. One bottle is a story; a 6-bottle portfolio across two or three distilleries is an asset class.

For a deeper view, the full Demerara Rum catalog with live prices lists every tracked expression with its full price history chart.

Track your Demerara Rum portfolio — free for 3 bottles

No card required · daily price updates · cancel anytime