Where can I buy Seagram’s whisky at auction?

Seagram’s appears most often at Scotch Whisky Auctions (5 lots in the last 24 months, median £25 hammer). Also try Whisky Hammer.

What's the average hammer price for Seagram’s?

Across 6+ auction outcomes in the last 24 months, the median hammer price for Seagram’s is £25. Individual bottles range widely — the live catalogue at /distillery/seagram-s shows full price history per expression.

What's the cheapest time of year to buy Seagram’s?

Insufficient seasonality data for Seagram’s yet.

Does the hammer price include buyer's premium?

No — the prices on wsky1 are hammer prices, not the total you pay. Buyer's premium at major auction houses adds 12–28% on top: Bonhams (~27.5%), most online houses (12–15%). Always check the auction's terms before bidding.

wsky1

Buyer's guide · 2026

How to buy Seagram’s at auction

6 recent Seagram’s lots tracked across six major auction houses. Median hammer: £25. This page shows where it sells, when it's cheapest, and what you actually pay after buyer's premium.

Where Seagram’s sells

Auction-house breakdown for Seagram’s — last 24 months. Pick the house with the most lots for the best chance of finding what you want; consider buyer's premium when comparing hammer prices.

Auction house	Lots	Median hammer	Buyer's premium
Scotch Whisky Auctions	5	£25	12%
Whisky Hammer	1	£20	12.5%

Recent Seagram’s hammer prices

Last 12 outcomes across all houses — real evidence of what bottles cleared for. Click through for full price history.

Lot	House	Hammer	Sold
Seagram’s 6 year old V.O. Canadian Whisky 75cl	Scotch Whisky Auctions	£40	22 Aug 26
Seagram’s 100 Pipers 1L	Scotch Whisky Auctions	£30	22 Aug 26
Seagram’s 100 Pipers 75cl	Scotch Whisky Auctions	£25	17 Aug 26
Seagram’s 7 Crown 75cl	Scotch Whisky Auctions	£25	12 Jul 26
Seagram’s 100 Pipers 75cl	Scotch Whisky Auctions	£25	7 May 26
Seagram's - 100 Pipers (75cl)	Whisky Hammer	£20	26 Apr 26

Buyer's checklist for Seagram’s

Verify provenance. For bottles over £500, ask for receipts, original photos, and ideally a seller who is named on the auction house's verified accounts list.
Check fill level. Low shoulder fill on a 25+ year old bottle is normal; mid-shoulder isn't. Loss of liquid is permanent.
Inspect closures. Wax-dipped seals can hide damage. Loose corks risk evaporation. Reputable houses photograph closely — ask for higher-res images if not provided.
Compare hammer to wsky1 median. If a lot is >15% above our 12-month median, you're either bidding on something special (book, presentation case, signed) or overpaying.
Add buyer's premium + VAT. Your total is hammer × (1 + premium %) + any VAT. For a £1,000 hammer at Bonhams (27.5%) with UK VAT on the premium, your real cost is closer to £1,330.
Shipping & insurance. International shipping of spirits is restricted; many houses use specialist couriers. Get a quote before you bid, not after.

More on Seagram’s

→ Full Seagram’s catalog → Is Seagram’s a good investment?→ Buyer's guides for other distilleries

Track Seagram’s price changes — free for 3 bottles

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